SOGA helps maintain and improve the body and mind for board sports. It is a unique, efficient and highly effective blend of yoga, core strength and balance training. Simple and precise exercises prepare beginners for surfing and kitesurfing and improve progress and performance of intermediate and advanced riders.
STUART BARNES DESIGN coined the name, designed the logo and manages the brand.
STUART BARNES DESIGN was commissioned to develop the corporate identity and branding for London based communications consultancy Lucid. The objective was to develop a brand that represents the clear, concise and precise communication principles and reputation of the company. We agreed on a minimal and elegant no-nonsense graphic language and designed a striking and unique logo set against clean, spacious layouts with fresh, vibrant colours and clear contrasts. The bold continuous lucid line of the logo runs through all stationery and branded products. It is instantly recognizable and achieves good legibility with economy of means.
We were approached by architectural design studio Tracy Hepburn Designs to create their logo and develop their brand. Their studio is based in the heart of the Garden Route region of South Africa and they work for a wide range of clients locally and globally. They take pride in strong relationships and have a special interest in timber homes that marry flawless functional design and attention to detail with a homely personal touch. The logo fuses classic home iconography with bold architectural graphic lines and contemporary typography.
